Deputy CEO & Chief Operating Officer
Wayne Borg is Deputy CEO & Chief Operating Officer at twofour54, responsible for developing and managing the company’s strategic operations. In this role, Wayne is leading twofour54’s drive to attract the right mix of established industry-leading and young innovative organisations to the initiative. Taking charge of establishing day-to-day operations for twofour54 also involves directing set up of the site’s infrastructure and services.
Wayne joined twofour54 in March 2008, bringing extensive knowledge and experience of the global media industry. He has a proven track record of achievement in successfully developing businesses and leading teams spanning Europe, Asia Pacific, Latin America and Russia.
Previously Wayne was Executive Vice President Commercial for Universal Pictures International (UPI), the London-based international division of Universal Pictures. He was responsible for leading all aspects of Universal’s commercial activities outside of North America. He has also held senior positions at Warner Bros and Disney.
A native of Sydney Australia, Wayne Borg joined Universal Pictures International in 2000 as Managing Director Australia/NZ where he successfully transformed the Australasian UPI operation into one of the leading business units within UPI, resulting in market leadership. He returned to London to take up the promotion to Vice President, Latin America & Asia Pacific in 2003.
Under his leadership, growth in these territories significantly increased – in part through an aggressive local all rights film acquisition strategy, implementation and execution. A further promotion in March 2005 to Senior Vice President saw Southern Europe added to his portfolio of responsibilities as well as being charged with the establishment of UPI’s Russian distribution operation, prior to his elevation to Executive Vice President, Commercial, Universal Pictures International.