The AIB is pleased to announce that it is partnering with Media140 to hold an event entitled “Engaging the Social Viewer” on the afternoon of Wednesday 9th November 2011.

The event will look at how to chose the right platforms to deliver the best experience for a connected audience.  With competition for audiences’ attention increasing and both viewers and listeners becoming less passive, broadcasters have to change to engage more with their audiences.  Choosing the right online and mobile tools and planning how to manage them is becoming a key requirement.

This event is timed to be just before the AIBs gala dinner and awards ceremony allowing those travelling to the awards to combine two valuable events in one trip.

More details of the Media140 event, including how to book, can be found on the “Engaging the Social Viewer” micro-site.  Those who wish to attend both this event and the AIBs awards ceremony will be able to book a special combined discounted rate on the AIB site