Wayne Borg

Wayne is an accomplished and succesWayne Borg, Chief Operating Officer, TwoFour54 Abu Dhabi, United Arab Emirates, September 27, 2009 (Photo by Khatuna Khutsishvili/ITP Images)sful international executive with 20+ years of experience in leadership roles in the media/ entertainment, digital and events industries.

Having lived and worked in Australia, Europe, Asia and the Middle East, he has developed strong cultural and
commercial experience and expertise across many mature and emerging markets.

He has led key divisions of major iconic international media businesses and brands and driven broad brush strategic and policy initiatives for government.  His extensive experience includes M&A activity and the establishment of special economic zones and the development of industry sector clusters.

Mr Borg has also served as a non-executive director on the boards of start-ups at the cutting edge of media production; as well events, digital, gaming, media education and entertainment companies.  He has extensive exposure and deep knowledge of media, digital, emerging technologies, convergence, multi-screen environments and the impact on content makers and consumers as well as an understanding of the commercial and strategic drivers across these sectors.

Wayne is Managing Director of Fox Studios Australia; he is currently on the Board of Ausfilm Australia, is a Screen Producers Australia Councillor and is a member of the Australian Institute of Company Directors.

He was previously President International and CCO at twofour54 (Abu Dhabi Media Zone Authority) – having transitioned from his initial role of 5 years as Deputy CEO and COO after successfully developing and mentoring a local Emirati leadership team.

The Abu Dhabi Media Zone Authority is a strategic initiative of the Government of Abu Dhabi to establish the emirate as the regional centre of excellence for media content creation, the digital economy and commercialization within the MENA region.

Prior to joining twofour54, Wayne was Executive Vice President at Universal Pictures International, based in London where he successfully lead and managed Universal’s commercial/distribution operations outside of North America.

Earlier in his career, he held senior commercial leadership roles with Warner Bros/Time Warner, The Walt Disney Company and PepsiCo.