So what do we mean by transmedia and how can you be considered for the prize?
Transmedia storytelling is the technique of telling a single story or “story experience” across multiple platforms and formats using digital technologies. The interaction between the TV and tablet, for instance, has been integrated. We will be using the Wikipedia definition of trans media for the purposes of this year’s award category.
This is a huge opportunity for story-tellers to develop transmedia formats, crafting productions that exploit each platform’s advantages. The best productions we’ve seen so far have involved audiences before, during and after release of the main programme.
We’re looking for the most innovative production that works across multiple platforms. For example, it might be a TV programme that allows viewers to go deeper into the subject via a microsite on the Web that offers additional material, in video, audio and text.
We certainly expect to see entries that harness the power of mobile to engage with audiences.
Or it could be a production that’s been specially crafted for online consumption rather than the big TV screen, but nonetheless engages audiences in a way that conventional TV does every day. Our judges will be looking for the most creative solutions that truly harness the power of these new platforms to deliver outstanding content in an innovative way.
See the checklist or full information on what you need to submit for this category.
All productions entered must have been available for the first time between 1 June 2011 and 30 June 2012.