DRISS SEKKAT

Driss Sekkat is the CEO and Founder of All Access Media, an award-winning producer and OTT trailblazer known for launching and scaling next-generation media platforms and premium brand-driven content. With a background spanning ESPN and CNN, he has built a reputation as a programming launch expert, creating high-impact content across television, streaming, and digital ecosystems.

In 2017, Driss served as the founding Executive Producer of TD Ameritrade Network, building it from the ground up into a live, streaming financial news channel for retail traders. He later led the rebrand and relaunch of Charles Schwab Network in 2023 and 2025, transforming it into a 24/7 digital platform broadcasting from the New York Stock Exchange and Chicago. Across these efforts, he has launched multiple live shows and overseen dozens of commercial campaigns, helping redefine real-time financial media for modern audiences.

In branded entertainment, Driss executive produced Taco Bell’s Live Más LIVE Super Bowl event, a behind-the-scenes broadcast featuring exclusive performances and celebrity appearances. The live format generated over 7.1 billion media impressions and earned a Webby Award nomination for Best Event Activation. He also executive produced the Kansas City Chiefs’ “World’s Largest Tailgate,” a 90-minute NFL special that drew over 3 million viewers and received a Producers Guild Award nomination.

Earlier in his career, Driss created and executive produced internationally recognized documentaries including Street Pulse, Our Neighbourhood, and Invisible Enemy, earning honours from the New York Festivals, CINE, and AIB International. Today, his work sits at the intersection of media, culture, and global storytelling, advising brands, networks, and institutions on how to build audience, relevance, and long-term impact at scale.

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