Most Innovative Production Technology

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So what are the judges looking for in selecting the 2012 Most Innovative Production Technology?

Technology is evolving fast, offering new ways for broadcasters to capture stories, produce programmes and deliver content to audiences. Harnessing the power of the most relevant technology can mean the difference between success and failure for a media company.

The demands of new platforms and cross-media publishing mean that new technological solutions need to be employed in broadcasting centres that allow producers and journalists to craft programmes simply and effectively for multiple outlets. At the same time, the production process needs to be as easy to understand and to use as possible.

This year’s AIB technology award will recognise the company that has developed the most appropriate, useful and transferable technological solution for the international broadcasting industry, in production, scheduling, distribution or in content aggregation.

The judges will look at the way every entry has solved a specific need in the TV, radio or online media industry, enabling a content producer to be more effective.

See the checklist for full information on what you need to submit – we strongly recommend that you submit a video of up to 10’ in length to explain to judges how your technological solution has delivered real benefits. We will also use a clip from this to explain the entry during our gala awards dinner.

Remember – the technology must have been actively in use between 1 June 2011 and 30 June 2012.