Peter James has worked in professional audio for over 30 years providing solutions and support for most applications ranging from a political party press conference to the audio cart of a major movie production and everything in between. His current tenure at Shure began in 2004 since when he has passed through roles in business development, managing director of the UK operation and since 2018 Vice President of Global Sales – Pro Audio.
In his current role, Peter leads a global team with bases across China, Japan, the USA and Western Europe. He has a particular interest in the cultural variances between regions and how these influence teamwork and consistent support delivery for a global brand, especially within customer facing teams.
In awe of the quality of annual nominations for the AIBs, Peter is both delighted and privileged to be on this year’s judging panel, yet has no doubt about the challenge of helping to determine winners from amongst the incredible work put forward for the AIBs every year.