Peter James

Peter James is Vice President of Global Business Development Shure

Peter James is a highly accomplished and respected professional in the audio industry with an impressive track record spanning over 30 years. Throughout his career, Peter has successfully provided innovative solutions and comprehensive support for a wide range of applications, including high-profile events like political press conferences, music festivals and major movie productions. 

Having joined Shure in 2004, Peter has held numerous key roles within the company, including Managing Director of Shure UK and Vice President of Global Sales – Pro Audio. Currently serving as the Vice President of Global Business Development, Peter leads a global team that strategically cultivates long-term market relationships, ensuring that Shure remains at the forefront of the constantly evolving broadcast and production industry. 

With a keen eye on industry trends and emerging technologies, Peter’s focus extends to critical areas such as cyber security, artificial intelligence, cloud integration, sustainability, and workflow efficiency. In addition, he is a strong advocate for IDEA initiatives, which aim to foster a diverse, safe, and inclusive industry landscape that provides attractive and equitable career opportunities for all professionals. 

Peter’s expertise goes beyond business strategies and market dynamics. He possesses a deep understanding of the cultural nuances that influence teamwork and consistent support delivery for a global brand, particularly within customer-facing teams. This knowledge allows him to effectively navigate the unique challenges and requirements associated with different regions, ensuring that Shure maintains its exceptional level of customer service worldwide.