Said Bacho is a broadcast media technology leader; recently Chief Business Development and Marketing Officer with Snell Advanced Media (SAM), after earlier roles including Senior Vice President Sales & Marketing – EMEA with Grass Valley, Vice President Sales & Marketing – Middle East, Africa, & South Asia with Harris Corporation (now Imagine Communications & GatesAir), and Managing Director – Middle East & North Africa with Pinnacle Systems (now Avid).

Mr. Bacho is a well-known figure in the broadcast media technology industry with more than 20 years’ experience. His career has encompassed commercial / operational leadership, sales & marketing leadership (including digital marketing), building & managing high-performing teams, direct sales & channel partner development, owning regional P&L, leading strategic M&A projects and driving company change and process improvements.

Mr. Bacho has an excellent proven track-record of breaking into new markets / clients, expanding business in existing accounts, driving significant increases in revenue and profitability, and managing multi-cultural cross-functional teams, complex projects & partnerships through effective field sales & marketing organization enablement. He has travelled extensively worldwide and has successfully conducted business in all major markets internationally assisted by a deep understanding of geopolitical and cultural diversities globally. 

Mr. Bacho completed the Executive Education Program at the Darden School of Business, University of Virginia, US and holds a Bachelor of Electrical Engineering (BEE) from the American University of Beirut.