Sarah Baynes

Sarah heads up the creative media consultancy, The Creative Garden which specialises in creative thinking to deliver high level concepts and business results. She advises international broadcasters, creatives and opinion-formers on a range of issues including channel launches, new concepts and multi-platform ventures. She coaches talent on-screen

and in the boardroom to think clearly so they can deliver with clarity. Clients range from small digital producers, to large independents through to global news organizations. Before establishing The Creative Garden, Sarah was a Commissioner at Channel 4 Television, where her remit was wide ranging, from early morning news to She was part of the launch team and commissioner for The Big Breakfast before assuming responsibilities for the first youth strand, T4. She has set up channels in the Middle East and co lead creative delegations to China and the US for the UK government.